Merit Beauty Review
I haven’t been more excited about a new beauty brand literally ever. Like I went and ordered practically the whole line like a psycho, that’s how excited I was about the launch of Merit. If you’ve been reading along the last few weeks, you would have heard me RAVE about Biba skincare. Her products have become a staple in my everyday skincare routine. Her knowledge of ingredients in unmatched and anything she is attached to, count me in. So when I heard that Biba collaborated with formulating the new clean beauty brand, Merit, I was already mentally filling up my shopping cart!
Merit promises customers “responsible luxury” and “well-edited essentials that have earned a place on your vanity”. They have vowed to take a holistic approach to “clean” by creating products that are safe for your body, skin and planet. Their products are EU compliant so they have removed 1,328 harmful ingredients from their formulas that are often found in mainstream beauty lines. And by partnering with skincare maven, Biba de Sousa, they have eliminated an additional 73 ingredients that are known to be acne and irritation triggering. So, what did I buy??